How Much Does It Cost To Run A SaaS Startup?

Have you ever wondered how much it costs to launch and run a SaaS startup? Here’s a behind-the-scenes look at all of the costs associated with building and running Reminder Hero. You might be surprised…

The Costs

One-time Costs

  •  Twitter Bootstrap website theme – $10. Reminder Hero’s website was originally built on the fantastic INTERFAZ theme from WrapBootstrap.

Recurring Fixed Costs

  • Comodo PositiveSSL certificate from Namecheap – $10 per year. $0.83 per month.
  • domain from NameCheap – $12 per year. $1 per month.
  • 3 incoming phone numbers from Twilio – $2 per month (the first one is free).

Recurring Variable Costs

  • Hosting via Azure/BizSpark. Currently $0 per month, and likely to stay that way for a while. Could increase given enough traffic.
  • SMS messages from Twilio – $0.0075 to $0.04 per sent/received message. Currently ~$.25 per month. 004

Things That Aren’t Costs

  • Salaries. We have no salaried employees!
  • Office space. We don’t have an office!
  • Marketing. We don’t have a marketing budget!
  • Hardware. We used hardware we already owned.
  • Software. We used free tools and tools that we already owned.

Add It All Up

For simplicity, let’s just consider our first year of operation. Add it all up, and it comes to about $60 per year, or $5 per month. That’s about the cost of one fancy Starbucks coffee, or two non-fancy non-Starbucks coffees.

Ok, there’s one other “cost” I should mention – time. Reminder Hero has taken a significant amount of time. I’ve probably spent a few hundred hours on it. If you put a dollar value on your time, then yes, I suppose things could get expensive. For me, though, free time is mostly free.

The Takeaway

The purpose of this post is to show you that it doesn’t take millions of dollars in funding and dozens of people to launch a product. It takes some spare change and some free time.

It’s OK to start small. It’s OK to be unfunded. It’s OK to not spend hundreds of thousands of dollars on a domain name.

Nathan Barry launched a product in 24 hours. So did Justin Jackson. I imagine that it cost them virtually nothing aside from their free time.

As you can see from the numbers presented here, Reminder Hero was almost free to build, and is almost free to run. If we can do it, you can do it too. Good luck!

Google Calendar Integration in Reminder Hero!

Google Calendar integration has been one of Reminder Hero‘s most requested features since we launched. We are extremely happy to announce that we’ve just released an updated version of our website that features Google Calendar support!

Enabling Google Calendar integration lets Reminder Hero add your reminders to your Google Calendar. And it’s as easy as clicking a few buttons!

How To Turn On Your Google Calendar Integration

If you log in to your Reminder Hero account, you’ll now see a new menu item called ‘Google Calendar’

Google calendar option in Reminder Hero's settings

Click on it and you’ll see the Google Calendar settings page.

Connect to google calendar button

Clicking ‘Connect to Google’ takes you to Google’s account authorization page, where you’ll be prompted to give Reminder Hero access to your Google Calendar account.

We use this access to download the names of your calendars so we can display them in the Google Calender settings page, and to add your reminders to your Google Calendar.

Google account authorization page for Reminder HeroClick Accept, and you’ll be sent back to the Reminder Hero website, where you’ll see a list of all your calendars. You can choose which calendars you’d like Reminder Hero to send reminders to.

List of calendars in your google calendar

Now, whenever you create a reminder using Reminder Hero, it’ll automatically be added to the selected calendars! It doesn’t get any easier than that.

As sample reminder hero reminder in google calendar

We hope you enjoy this handy new feature!

Are there any other services or tools you’d like to see Reminder Hero integrated with? If you have any feedback, comments, or questions, please let us know with a comment below. You can also find us on Twitter @reminderhero.

Welcome to the official Reminder Hero blog!

Hey, thanks for visiting!

This is is the official blog for Reminder Hero – the easiest way to create email and SMS reminders.

We’ll be blogging about the ups and downs of building and running a SaaS app, the business, the technology, the new features we have in development, and more!

Here’s a quick teaser on some of our upcoming posts:

  • How much does it cost to run a startup?
  • What are the tools and technologies behind Reminder Hero?
  • Why we use F# in production
  • How we redesigned our website to increase conversions
  • Do Reddit ads work for SaaS apps?
  • Why you should join the BizSpark program

Stay tuned for more info!

The Reminder Hero Team